best known for Mary Lou Retton averring: "It's supercharged!" In the late 1980s, there was an advertising campaign featuring Mark 'Jacko' Jackson and his pitch line "Energizer! In 1999, Eveready sold its rechargeable battery division, although it still markets them for retail sale. Is an American manufacturer of battery brands, eveready and, energizer, owned by, energizer Holdings. Had a copyright on the name Durable. The executive spoke to the son of the cleaning company, Steven Nobrega. As a result, the company lost significant market share to Duracell. Gallery edit Misell's Patent 617,592 1899 Eveready flashlight Energizer 2500mAh rechargeable AA size cell Eveready Gold size "AA" alkaline cells Eveready Energizer "C Battery." Eveready D cell with "9 lives" logo Eveready Rechargeable Battery Charger with Eveready Rechargeable Batteries "9 Lives" logo Advertising edit. Lesser used sizes such as aaaa (primarily for pagers, penlights, and blood arnaque coupon trans-cash glucose meters) and J size batteries (for hospital devices) are also manufactured along with a range of "button" batteries using zinc-air, silver-oxide and lithium chemistries, used in calculators, watches, hearing aids, and other.In 1914, The American Ever Ready Company became part. Kohlberg Kravis Roberts bought Duracell in 1988 and took the company public in 1989. In 2006, Duracell introduced "Power PixTM" batteries with NiOx technology, designed to supply longer life in digital cameras and other high drain devices by up to twice the number of photos typically achievable with alkaline batteries. Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and. (November 2013 eveready Battery Company, Inc. For related battery manufacturers in other countries, see. 12 The Energizer logo used by Pep Boys is similar to the 1980s-era logo first used with the consumer dry cell batteries.